We are constantly on social media, at home, at work, on the bus, the train, the plane, whilst cooking dinner, waiting in between courses at restaurants, watching tv, at a concert, the gym or whilst shopping, whenever possible really, but why? It wasn’t long ago that social media didn’t exist never mind the constant hunger for over-sharing on your smart phones, tablets, laptops and desktop computers and checking in on everybody else, not just friends and families, strangers too! It is odd behaviour, ten years ago you would have laughed at the thought of this, now you are hooked as well. Are we just being nosey?
It has come a long way since the days of messing about on MySpace. Social media is now the heart of communities, like the pub used to be, only this can be a more specific group of like-minded people and businesses like yours can tap in to them. It is not the fad that you first hoped when your kids were glued to their iPhones instead of making conversation, it is big business. Why? Because it is where everybody spends there spare time. Ok, not everybody, but not far off, 890 million people log on to Facebook on a daily basis.
Having a presence is longer good enough, being active and investing both time and money is essential if you want to reach out to a wider, more relevant audience. There are a few ways to go about this, it all depends on your situation and what you want to get out of it. Like every business move you make, you’ve got to plan, research where your audience is and pick a strategy. Your potential clients, landlords and leaseholders are no different to you and I, we are on social media for personal reasons even if your business isn’t (but it should be) so why not target them when they aren’t sat at their desk?
Facebook, Twitter, LinkedIn, Pinterest, Google Plus, Instagram and Tumblr are the big boys in social media at the moment, that could change at a moments notice so you can never really stop taking note of trends. Despite having their own identities and reasons for existence they all share one thing, they attract people. Facebook might be losing its younger users to Tumblr or Instagram but they have gained their parents, that doesn’t mean you shouldn’t have a Tumblr account. A large chunk of Tumblr users might be still at school but not all of them will be and your competitors have probably dismissed this audience so you can get in easier.
When you are marketing in social media it is important to remember to take your personal hat off and remain focussed on your business but treat your target audience like people. Think about personal experiences on your preferred social account. Do you notice those adverts that strangely relate to you despite never showing interest in previously? Maybe it is in the form of a Facebook status update, disguised to look like a post from a friend or you are checking Twitter and you come across a ‘sponsored’ Tweet, it probably catches your eye. All of the social networks now offer advertising in this way and even if it doesn’t make you purchase right away, it plants the brand into your brain.
You could do this too. It is clever but luckily for you the social networks have already done the tough part. They all have slightly different tactics but their approach is pretty similar as they leave it up to you. You can choose to promote your brand/website/social media page or post/product. You determine how long you want the campaign for and you choose a budget. You can challenge with not only your competitors but the established brands too but the best bit is the targeting. If you advertise your services in a local newspaper you are paying for a lot of uninterested eyes whereas here you chose who your advert is shown to.
Obviously, as you’re in the property industry you are really only targeting towards a specific area, which you can do, you can choose age, gender then depending on the platform other options include education levels, job titles, interests, even buying habits! They give you control. This is as cost-effective as marketing can be.
If you don’t have a budget for then there is no harm in having social media accounts and posting on but as the amount of traffic increases it becomes tougher to be heard.
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