The property market and technology might have evolved but the principles stay the same, tenants are your income stream. Finding them has never been so efficient with property marketing software.
- Do you have vacant properties in your portfolio?
- Overwhelmed by new ways to advertise?
- Find yourself struggling to find time to update your listings across all the platforms?
You aren’t the only ones!
It used to be so simple. You’d have your high-street branch where potential applicants would come and see you, look at your brochures and do the same with your competitors down the road. They might look in the local newspaper that you religiously advertised in too.
Unfortunately that is no longer the case as consumer habits have become more demanding but that isn’t a bad thing, change might be scary but the results speak for themselves. The internet has given the general public the tools to research at their convenience.
Do you really know the true value of the advert placed in the newspaper had? Did it capture the right audience?
Up until a few years ago newspapers were read by the locals wanting to keep up to date with what was happening in the area, maybe have a nosey at the property prices but how many of them were actively looking to move. It might attract those in the area but what about those relocating?
In 2017 the sales of newspapers have dropped dramatically, many publications have gone out of business. Why? The internet. Even the daily papers are out of date once published and with the introduction of smart phones, we are an in-demand culture. That doesn’t just mean for news, but for advertising too. You could spend time and money working on an advert for properties that are no longer vacant.
Google has mastered the art of search. Being competitive online is a completely different skillset, get it right and you’ll be the top of the game, attracting house hunting locals and those wanting to move into the area has never been so easily achievable, it just takes time. Choosing the right platform to do this is the first step.
- Social Media
Put yourself in the mindset of your potential tenant. They could be commuting, on their lunch break or just at home, searching for their next home. It is more than likely that they are doing this on their smart phone or tablet.
They have two options, Google (does anybody really Ask Jeeves anymore? He’s still there but he’s pretty lonely) or one of the portals. What would they search for? You or the properties in the chosen destination? Probably the latter, which means that your presence needs to be across the web for them to find you ahead of your competitors.
As Facebook and Twitter were on the rise, many thought that they were the future. Who needs a website when they have a Facebook page? Every business. Social media should complement your web presence, not replace it. It’s important to use social media to build trust, show your knowledge and improve your online image but it won’t sell directly.
Your website is your shop front. Would you attract new tenants if your high-street branch looked unprofessional? Probably not. You have 8 seconds to give a positive first impression when somebody finds your website. You can’t afford to lose them. How will they find you? You want your website to be on top of the search results when somebody ‘Googles’ properties in your area. There are many ways to help this, including SEO and AdWords, which can get complicated.
It’s important that your website shows off your properties, like your homepage reflects your company. Having a nice looking website is great but updating your listings, uploading images can be a time consuming process, especially if you advertise on property portals too. Suddenly the amount of data entry has tripled.
Google is great when you are searching for websites, what the likes of Rightmove, Zoopla and OnTheMarket have done is given people an easier way to find properties and a cost-effective solution for agents to advertise properties that are vacant. Finding the time to do this is the biggest challenge.
With Decorus for Sage you don’t just get a solution for managing your properties, maintenance, current tenants and financials, you get property marketing software too!
With its web feeds, portal feeds and brochure template functions you will no longer need to worry about updating listings across the web as, in 1-click you’ll have your vacancies online without any additional data entry required as it uses the information already inputted in the software. Not only will this save time and resources, you’ll be collecting rent faster and productivity won’t be damaged.
This data can also be used when creating in-branch marketing material too, giving you another opportunity to woo new clients and you won’t need a degree in graphic design to do this.
Are you looking to fill your vacant properties without spending hours updating your listings? Adverting online is targeted, cost-effective and essential in 2017. Click here or call 0114 2307305 to book your online demonstration with Decorus for Sage, the only property marketing software to integrate with Sage 50c.